Star India after the success of its regional sports channels is geared up to launch a multi-language sports channel – Star Sports 3. The launch is reportedly slated for September 15.
Star Sports 3 will replace Channel V in India. The broadcaster has already published a notice to this effect that Channel V will cease to exist from the midnight on the intervening night of September 14 and 15.
Star Sports 3 will initially start with the broadcast of the Indian Super League Hindi feed. However, the channel is conceptualised to provide the local language audio feed in different States. Regional languages like Kannada in Karnataka, Malayalam in Kerala, Telugu in Andhra Pradesh/Telangana, and Marathi in Maharashtra/Goa are being targeted for the first phase of this unique experiment for sports broadcast in the country.
Star Sports had in the past made extremely successful experiments for sports broadcast with regional language feeds on different channels. The Indian Premier League knockout games this year were broadcast in eight languages over 17 different screens.
The broadcaster has got the ministry of information and broadcasting’s (MIB) approval to launch Star Sports 3 in place of Channel V, which is going to shut down, has reported.
“Star Sports 3 will be a multi-lingual channel offering popular content. Star is testing the market through this channel,” has reported quoting a source close to the development.
However, in spite of this multi-language channel, Star Sports is also going ahead with its plans to launch regional sports channels in Kannada, Bengali, Malayalam, and Telugu.
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